Projects

‘Nest’ was one of the key events in Leeds’ Year of Culture, giving young actors from across Yorkshire their first shot at theatre, performed in a part of Leeds that rarely sees performances of such scale. Working with LEEDS 2023, National Youth Theatre, the RSPB and a range of suppliers & creatives, I managed the campaign for the event, from trailer commissioning, to outdoor advertising, to influencer marketing. The five-night, 1600 ticket run sold out before starting, which secured a 50+% profit on sales, and made for one of the most special moments in the city’s Year of Culture.

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Watch the show highlights.

Manchester Collective are an organisation and ensemble redefining classical music, touring from The White Hotel to the Southbank Centre. I supported the marketing team from Jan to Sept 2024, working on a range of projects, including their new season launch – the moment when the Collective announced their tours and collaborations for the year.

We worked with suppliers to coordinate a distinct visual identity for the season, artist photography for each show, a video trailer, press release and announcement campaign across site, socials and newsletter. We produced copy and content for all our digital channels, then packaged this for our partner venues. The launch spiked reach and engagement across the Collective’s channels, including Facebook reach by 80% and site views by 116%. Vitally, it featured new approaches to design and trailer production consistent with the Collective’s brand, and delivered a set of promo materials to use throughout 24/25.

Watch the trailer and see the full season details.

Sinfonia is a unique show created by The Performance Ensemble, featuring a cast of older people, acting, dancing and storytelling. Ahead of their performance at Leeds Playhouse, I coordinated a promotional campaign that involved a ‘flashmob’ public dress rehearsal in the busy city centre location Kirkgate Market. The event earned coverage on BBC Look North and The Guardian, produced a new batch of video content and drove a follower increase for The Performance Ensemble.

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Watch the Kirkgate rehearsal highlights here.

As The Performance Ensemble entered a new development phase in 2024, they required a rebrand and new set of organisational strategies. Their fresh brand identity, designed by Split, required a roll out across channels, slongside a new marketing strategy to suit their touring model. I oversaw the rollout and composed the strategy, which involved packaging marketing materials and tactics for their touring show 'Sinfonia', enabling them and their partners to better promote each show.​ This new approach, with the new branded materials and storytelling content, was used for their latest tour in Barrow-in-Furness, which sold out it's first night.

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Check out the updated website and watch the Sinfonia trailer, developed with Chapter81.

The Future Fashion Fair CIC (FFF) are spearheading the movement to end fast fashion from their base in Manchester. Their events involve panel talks, swap shops, sustainable vendors and a powerful sense of consumer activism. I helped FFF create an audience development plan, which involved strategies for press, social media and content, as well as a set of data-driven customer profiles, that would allow them to engage the right demographic and psychographic groups for being successful. This helped them focus their marketing activity and refine their brand, earning them more traffic, more followers, and a 30% increase in event attendance.

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Check out the FFF site.

In November 2020, the UK Government announced its scheme to support pupils left behind during lockdown, the National Tutoring Programme (NTP). One of the organisations selected to deliver the NTP was a North-based educational charity that provided tutors to schools across the region. Ahead of the announcement, I planned a digital comms campaign that would help them make a splash. Our multi-media and multi-channel campaign earned them their highest ever traffic and engagement spikes, a top-3 Google ranking, and a roster of new school partners.